BrandAlley, Boden, UGG and Footasylum partner with BNPL firm Clearpay

Buy now, pay later specialist Clearpay has announced online payment partnerships with BrandAlley, Boden and UGG.

Footasylum, meanwhile, is incorporating Clearpay’s omnichannel service to offer ‘pay in 4’ to customers both online and in-store.

Rich Bayer, UK Country Manager at Clearpay, says: “While Clearpay is a payment provider, our existing merchants also increasingly value the marketing support that we offer.”

“With initiatives like Clearpay Day, we give merchants opportunities to reach new customers and boost sales, while our customers benefit from savings  with their favourite brands.”

Rob Feldmann, CEO at BrandAlley, says: “Our customers are savvy shoppers and smart with their money, so our partnership with Clearpay will appeal to those looking for a simple and safe BNPL payment option.

“Clearpay doesn't charge interest and customers can choose to pay early too if they wish. These features are helpful for many, especially in the run up to Christmas.”

“From a business perspective, Clearpay offers us access to a number of marketing initiatives like its Shop Directory and Clearpay Day, all of which help us to grow our customer base.”

Peter Callaghan, Trade and Marketing Director at Boden, comments: “Offering choice and flexibility when it comes to payments is a big part of improving our overall customer experience and we’re delighted to be able to do this with Clearpay in the lead up to Christmas.”