Shopify merchants notch up Black Friday record with $3.36 billion in sales
Shopify has announced a record setting Black Friday with sales of $3.36 billion from the start of the one-day shopping holiday in New Zealand through the end in California.
This marked a 17% year-over-year increase in sales over the Black Friday or +19% on a constant currency basis.
Merchants on Shopify saw sales of $3.5 million per minute at 12:01 PM EST on Black Friday, which was the peak level of activity.
"Black Friday/Cyber Monday has grown into a full on shopping season. The weekend that started it all is still one of the biggest commerce events of the year, and our merchants have broken Black Friday sales records again,” says Harley Finkelstein, President at Shopify.
“Our merchants have built beloved brands with loyal communities that support them. This weekend, we’re celebrating the incredible power of entrepreneurship on a global stage.”
2022 highlights included:
Top selling countries and cities where shoppers made purchases from were: United States, United Kingdom and Canada, with the top selling cities on Black Friday including London, New York, and Los Angeles
Top product categories: Apparel & accessories, followed by health & beauty, and home & garden, with trending products including Snocks (boxer shorts), rhode (peptide glazing fluid), and Brooklinen (luxury bed sheets).
Average cart price: $102.31 USD or $105.10 USD on a constant currency basis.
15%: Cross-border orders worldwide on Black Friday as a percentage of total orders
27%: Growth in PoS sales made by Shopify merchants globally over last year’s event.
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