The top social media marketing trends of 2022

The social media marketing sector is a fast moving and exciting area for brands to work within.

With the potential for posts to go viral, the prospective windfall from a successful social media campaign can far exceed the initial investments in cost and time required to craft it. 

Yet to make the most of the social media space, one needs to keep up with the latest trends and technologies being employed by market leaders. Below we’re going to take a look at two of the top trends we’ve seen work to great effect for brands both small and large on social media platforms in 2022.

Social app integration and logins

One of the most effective ways to drive consumer footfall to your personal web stores and platforms is through social web integration. The most common example of this is through allowing users to login and sign-up to your services with their existing social media accounts. 

Of these, Meta has distinguished itself as a pioneer in the space.

In the past, if you wanted to encourage consumer feedback or engagement with your platform, you would have to utilise third party comment boxes and sharing plugins – but nowadays, you can link your own website directly to Facebook through their suite of social integration tools. 

Now users can comment instantly on your platform as if they were posting a comment on Facebook.

What’s more, liking and sharing can be seamlessly linked to this social network. With over two billion registered users, it remains the largest single platform of this type in the world, and as such is prime real estate for advertising. 

Social integration can go even deeper than this though – for example, leading providers of free games online such as Chumba Casino offer their users special freebies and daily giveaways if they opt to login to their services via their Meta accounts, and brands selling products through Instagram are now able to complete transactions entirely in-app, massively increasing the potential footfall for their digital storefronts.

Expanding organic reach with competitions

Everyone loves a free giveaway, and social media platforms from TikTok to Twitter are a marketeer's best friend when it comes to creating eye-catching promotions with enormous potential organic reach. 

Social media contests typically offer users the chance to win free products or store credit in exchange for fulfilling certain requests.

Most often, these conditions for entry amount to having users like, comment, share or retweet the giveaway. The reason this works so well is that it means that the more people enter the competition, the more people it can potentially reach.

Thus, if one hundred people entered initially, and two of each of those respective entrant’s friends then joined, the total number of people involved would have increased by 200%. What’s so impressive about this method is there’s no potential limit to how many people can eventually be exposed to your giveaway. 

This method is doubly effective because even if most people do not enter the competition, your brand’s name and services would have been exposed to far more people than you could reach organically otherwise with a comparable degree of time, effort or investment.