Kris Petersen joins 3D Cloud by Marxent as Chief Product Officer
3D Cloud by Marxent, a 3D experience platform for furniture and home improvement, has announced the appointment of Kris Petersen as Chief Product Officer.
“I’ve always had a passion for home improvement and have experienced first hand the challenges of customising and configuring multi-product projects. I’ve used every deck builder, kitchen designer, and room planner there is,” says Petersen.
“It is very clear that traditional 3D space planning software and custom online design tools are going to give way to browser and cloud-based solutions like 3D Cloud that can serve all users with a single app.”
“When homeowners, pros, store associates, and interior designers use the same 3D planning app, retailers uplevel the customer experience and eliminate significant pain points,” Petersen adds.
“Leading retailers across the globe are already utilising the 3D Cloud platform to streamline the customer experience. We are well on the way to becoming the international 3D product configuration, design, and visualisation standard for home furnishings, office furniture, and DIY.”
“Retailers are looking for sticky applications that provide self-service options and build loyalty while also trying to carry less inventory. Hybrid 3D configuration empowers consumers with a self-service option while improving lead quality and preventing costly ordering errors,” says Beck Besecker, 3D Cloud by Marxent’s CEO and Co-Founder.
“Kris understands that 3D Cloud is more than a 3D visualisation platform. It’s a frictionless, powerful new engagement system that allows retailers to engage shoppers early in the customer journey and drive to close.”
Most recently, Petersen served as the Head of Product for Uptake’s Transportation and Federal business units where he was responsible for defining the strategy and vision for a portfolio of enterprise data science and advanced analytics products.
Prior to Uptake, he founded multiple venture backed B2C companies and held product and technology roles at Lightbank, 1WorldSync, and IBM.
“Our global client base is looking for comprehensive hybrid 3D design and visualisation solutions,” Besecker says.
“Kris has the B2B and B2C SaaS product leadership experience to guide our product evolution and help our retail clients completely re-invent the customer experience of buying configurable product.”
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