Varner chooses Sitoo PoS and Unified Commerce Platform for its 1,200 stores

Scandinavian retailer Varner has chosen the Sitoo PoS and Unified Commerce Platform with the software set to be rolled out in 1,200 stores.

Varner, which consists of fashion brands Cubus, Dressmann, Dressmann XL, Bik Bok, Carlings, Volt, Junkyard, and Levi’s Store, employs nearly 8,500 people across Norway, Sweden, Finland, Iceland and Denmark.

It says that it needed to find a new PoS solution capable of meeting constantly evolving customer expectations at speed, support them in providing excellent customer experiences, and that would easily integrate with its existing systems.

Henning Fladland, Product Manager at Varner, says: “We sat down to identify what the highlights of our current shopping experience are, what could be improved, and what we think the future looks like. We then set about trying to find the technology to support this.”

“We wanted to find a solution that would easily integrate with all our systems and a vendor who had expertise in fashion retail.”

“The mobile aspect of Sitoo was also really important as it will allow us to meet the customer on the shop floor because that’s where we have the opportunity to create great customer experiences and make sales.”

The initial phase of the project will be to roll-out Sitoo PoS across all the stores before deploying all the features within the Unified Commerce platform.

Fladland adds: “We think Sitoo will help us simplify the processes we have in-store. We have five principles for a great shopping experience and one of them is that time is best spent with the customer.”

”We don’t want our sales associates to waste their time on slow systems or processes that are just unnecessary.”

“Sitoo is really going to help us with this. It will also help us better utilise data as well as giving our associates useful tools to serve our customers and answer any questions they have about our products.”

Jens Levin, Sitoo Co-founder and CEO, states: “Varner is one of the best and biggest in the business.”

“The team at Varner understands the importance of staying ahead of changing customer expectations and behaviours – and investing in the right technology to help them do this. We’re over the moon they’ve chosen Sitoo and we’re looking forward to a long and successful relationship.”

2022 RTIH Innovation Awards

Sitoo has been shortlisted in the Bricks and Mortar Innovation category at the 2022 RTIH Innovation Awards.

It has made the cut for being selected by Nudie Jeans as its PoS and unified commerce platform.

The winner will be revealed at a sold out event in central London on Tuesday, 6th December.

RTIH Editor, Scott Thompson, says: “Innovation and technology play a critical role in the success of the retail sector, so it is great to recognise standout examples through our awards.”

“Thanks to all those who have entered the 2022 event. We received a record number of submissions and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.”

“I’m now looking forward to announcing the winners at our central London event in December.”