Grocery industry veteran Ken Fenyo joins checkout free stores firm Grabango as CMO

Ken Fenyo has joined Grabango as its first Chief Marketing Officer.

"Ken's appointment as CMO marks an important step in our journey, as well as a vote of confidence in our technology and market leadership," says Will Glaser, CEO, and Founder, Grabango.

"Ken has a proven track record creating and scaling transformative technology for retail and grocery, which makes him perfectly suited to lead Grabango marketing as we usher in a better and more convenient way to shop."

"Checkout-free is the future of retail, and it's clear that Grabango is the only player in the market right now with the technology and expertise to make it an everyday reality," says Fenyo.

"I am a firm believer that retailers have a huge opportunity to transform their businesses with frictionless technology. I am thrilled to join the team with the most innovative and scalable solution."

Fenyo joins from Coresight Research, where he served as President, Research & Advisory.

At McKinsey & Company, he led Consumer Markets for Fuel, McKinsey's startup practice.

Fenyo was previously CEO of the cloud-based digital coupon and loyalty platform YOU Technology.

As VP of Loyalty & Digital at The Kroger Co., highlights included launching the Kroger rewards loyalty programme, and overhauling its $100 million+ personalised marketing initiative.