Waitrose preps Deliveroo Hop rapid delivery service trial

Waitrose is gearing up to trial the Deliveroo Hop rapid delivery service which launched in September 2021.

The first Hop delivery only store, in partnership with Waitrose, will open in Bermondsey, London later this month.

It will give access from 8am-midnight each day to products in as little as ten minutes.

Shoppers will be able to use the Deliveroo app to choose from more than 1,000 Waitrose lines.

The trial builds on Waitrose’s existing partnership with Deliveroo, which delivers food from 150 of the retailer’s stores across the UK in as little as 20 minutes.

James Bailey, Executive Director, Waitrose, says: :“It’s important that we continue to evolve along with shopping behaviour to give our customers more options for how and when they want to shop with us.”

“Deliveroo has given us more flexibility in meeting customers' needs and expanding our successful partnership to trial 'Hop' gives us an exciting opportunity to introduce more new customers to the excellent food and drink we offer."

Carlo Mocci, Chief Business Officer UK&I, Deliveroo, comments: “Deliveroo Hop complements our existing on-demand grocery service and will build on our successful partnership with Waitrose, improving the consumer experience and bringing a wide range of groceries and household products to consumers’ doors in as little as 10 minutes.”