Hullabalook bags $8.2 million to transform online shopping
UK-based e-commerce startup Hullabalook has secured $8.2 million in a Series A funding round led by Nauta Capital and supported by existing investors Conviction VC and Passion Capital.
The cash will support the firm’s growth in the UK and new markets in North America and Europe.
Bryony Elliott, Co-founder, Hullabalook, says: “Our mission is to make retailer product catalogues easier to browse and purchase.”
“Online shopping journeys look the same as they did a decade ago and traditional navigation processes coupled with ever expanding product catalogues make product discovery very difficult for consumers.”
2021 RTIH Innovation Awards
Hullabalook and Sofology emerged victorious in the Technology implementation of the year (UK) category at the 2021 RTIH Innovation Awards.
The pair worked together to build ‘Create Your Look’, a 2D room builder which lets customers explore the retailer’s full product range in one place, and create exciting product combinations in room settings to help really visualise what products will look best in their homes.
Scott Thompson, Editor and Founder of RTIH, said:: “Innovation and technology play a critical role in the success of the retail sector, so it was great to recognise standout examples through our awards.”
.“Competition was tougher than ever, so to emerge victorious was no mean feat.”
“Congratulations to Hullabalook, Sofology and all our other winners and highly commended companies. And thank you to our 2021 judging panel; their assistance in producing the winners list is hugely appreciated.”
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