Thrasio data: Books are still big business for Amazon sellers
Research from online consumer goods company Thrasio has found that books, CDs and vinyl are still big business for Amazon sellers with firms turning over an average of £230K per month.
Thrasio, which last year closed an all equity Series D of over $1 billion, analysed data from SmartScout on over 18,000 sellers to reveal the makeup of the UK’s e-commerce sector.
Those in the large appliances category had the highest average monthly seller revenue (total category value divided by number of sellers), at £364k.
Books (£227K) is still one of the most lucrative categories, as is CDs and vinyl (£234k).
The data also shows high value categories like automotive (£222k), computers and accessories (£111k) and watches (£45k), were beaten out by the likes of clothing (£250k), sports and outdoors (£239k) and pet supplies (£234k).
As more people turn to selling online either as a side hustle or primary business, there are sustainable revenues to be made across the marketplace, though competition is high.
Of the 27 categories analysed, five had more than 1,400 active GB-based sellers competing for sales. Grocery topped the list, with over 2,275 active sellers, followed by beauty (2,103) and home and kitchen (1,724).
Of the 27 Amazon categories analysed, more than 17 have an average seller revenue of £100,000 per month.
Jim Mann, Thrasio’s UK Director of Acquisitions, says: “Amazon started as an online book marketplace so it’s fascinating to see that the money hasn’t strayed too far from those origins.”
“Selling books is still big business, and with high potential revenues across all Amazon categories there's a significant opportunity for aspiring entrepreneurs to grab their slice of the changing retail market.”
He adds: “Selling on Amazon allows you to rewrite the rules of retail - it’s no wonder so many budding entrepreneurs are drawn to it.”
“From our own significant experience in acquiring and scaling brands on the platform we have seen first hand that using Amazon as your primary sales channel costs a fraction of what you'd require to lease space, fit a shop, pay rent and rates, hire a team and more.”
“The companies we acquire are agile, competitive and innovative. You can now build a retail business from your bedroom, find time for hobbies and a family, and have a shot at reaping the rewards on exit.”
