republiqe and MONNIER Frères team up for Decentraland Metaverse Fashion Week
Digital fashion house, republiqe, and French accessory retailer, MONNIER Frères are launching a virtual store for Decentraland’s Metaverse Fashion Week, located in the Luxury Fashion District.
COACH, Axel Arigato and Ester Manas will have a presence alongside Wandler, EYTYS and Osoi.
republiqe, which has created five of its own bespoke outfits to sit in the store, will also work with the brands to turn their physical accessories into virtual metaverse ready wearables.
Taking place from 24th to 27th March, the show is pitched as the world’s first fashion week to take place in the metaverse.
“If you’re confused about how a Metaverse Fashion Week might take place, the team at Decentraland are building what is essentially a virtual world, where each virtual store will sit within a specific fashion district,” says James Gaubert, Founder of republiqe.
“As well as the digital stores, there will also be virtual catwalks, where physical fashion brands can showcase their latest digital collections.”
“Visitors will also have the opportunity to purchase NFTs and attend e-talks and seminars; it’s expected to be much bigger than Decentraland’s Deadmau5 concert, which attracted more than 40,000 virtual visitors.”
To get involved, visitors will need to create an account with Decentraland where, once logged in, they will be able to walk around the entire show.
Shows and talks will all be running to a schedule, which is due to be released in the next couple of weeks.
The virtual store will be open 24/7 throughout the duration of the week, allowing visitors to walk in, view and purchase any of the designer apparel.
Giovanna Graziosi Casimiro, Metaverse Producer at Decentraland, says: “Our aim with Metaverse Fashion Week is to show brands what can be done in the world of virtual fashion.”
“We want Decentraland to be a destination for shopping, where users can buy virtual clothing from some of fashion’s biggest names in the industry.”
MONNIER Frères CEO Diaa Elyaacoubi comments: “We’re so excited to be the home of virtual fashion for some of these big fashion names in the industry.”
“Metaverse Fashion Week opens the door for brands to step into a virtual world, where the demand from consumers to buy virtual clothes and fashion NFTs is only growing.”
“Expect to see a store which is minimalist in it’s design, yet futuristic in its nature.”
