PrettyLittleThing makes metaverse move with first virtual model
Fashion retailer, PrettyLittleThing, has entered the metaverse with the introduction of its first ever digital model.
‘’As a reactive brand we have always listened to our customers’ requests to provide them with innovative and progressive content,” says a PrettyLittleThing spokesperson.
“Virtual Girl bridges the gap between the metaverse and real life, where for the first time, our customers can discover products showcased by the latest addition to our model/influencer family.”
The retailer has also launched a competition.
‘’As a social led fashion brand, driven by our followers, we want to involve them in the creation of Virtual Girl and the first step will be a competition to give her a name.,” the spokesperson says.
People can offer up their proposed name on Instagram. The successful entrant will win the chance to be turned into another virtual model featured on site.
‘’We are excited to see how our followers connect with us on this initiative and work with us to develop Virtual Girl’s journey at PrettyLittleThing,” the spokesperson comments.
You can check out the model’s debut here.
Carrefour
Carrefour has bought land in The Sandbox, a virtual gaming world where players can build, own, and monetise their experiences.
Elodie Perthuisot, Chief E-Commerce, Digital Transformation and Data Officer and EXCOM member at Carrefour, said in a LinkedIn post: “This is our first move in the metaverse on The Sandbox. A virtual field and above all a field of innovation for Carrefour, in line with our digital transformation strategy.”
“The field will be at the heart of our metaverse activities, as we experiment, to understand the evolutions of retail and consumption that will come. Concrete projects will follow soon.”
