Missfresh delivers the goods for Beijing Winter Olympics staff
Chinese grocery shopping venture Missfresh is providing express food delivery and Convenience Go smart vending machines for support staff stationed in Taizicheng Snow Town, Zhangjiakou, the main zone of the 2022 Beijing Winter Olympics in Hebei Province.
Leveraging the capabilities of its Retail Cloud system, Missfresh has developed a new mini online shopping platform with around the clock delivery service in order to meet the needs of volunteers, logistics and support staff, and security personnel.
The Convenience Go smart vending machines are installed in 109 key locations across the Winter Olympics support area, including Guobin Mountain Villa, the InterContinental Chongli Hotel, and the Medal Plaza.
These require customers to scan a QR code or use facial recognition to collect their purchase and complete payment.
During the Games, Missfresh is offering support staff more than 350 SKUs, such as snacks, dairy products, baked goods, fresh fruit, and cooked meals.
