Morrisons and Gopuff agree rapid grocery delivery tie up
UK grocery giant Morrisons has announced a multi-year partnership with US-based rapid delivery firm Gopuff.
From today, customers across the UK can order thousands of Morrisons food and grocery items for delivery in as little as 15-20 minutes.
Morrisons will act as the wholesaler to Gopuff, which operates via a network of dark stores.
David Potts, Chief Executive, Morrisons, says: “Gopuff is an acknowledged leader and innovator in rapid delivery and this partnership will enable us to deliver a very strong range of Morrisons fresh food and customer favourites to front doors across the UK in a matter of minutes.”
Yakir Gola, Co-founder and Co-CEO, Gopuff, comments: “Morrisons’ product offering, sustained focus on supporting local producers and suppliers, as well as their relentless commitment to the customer, made this an ideal partnership for Gopuff.”
“As we continue to expand our presence and product offering across the UK, we’re proud to partner with one of the largest and most beloved brands in the market.”
“Morrisons can now meet their loyal customers where they are, and we look forward to bringing local Gopuff customers access to more of the products they love.”
Landing in the UK
Founded in 2013, Gopuff launched across the UK in November of last year and is currently live in more than 20 cities.
The Morrisons deal marks Gopuff’s first tie-up with a rival retailer in Europe. It doesn’t have similar arrangements in the US.
