As an e-commerce business, it’s important to keep up with the latest trends and methods in promoting your company online.

Why? Well, the e-commerce industry is expanding and growing at an unbelievable rate.

The pandemic encouraged many shoppers to spend their money online rather than risking going in-store and it certainly shows in the latest statistics.

It’s predicted that by the end of the year 2022, e-commerce is expected to generate $5.42 trillion in sales per year. Getting a slice of that financial pie has never been more essential as a business operating online.

The internet is a hot pocket of activity and it’s giving many e-commerce companies the ability to expand globally and to increase their revenue.

In this article, you’ll receive insight into the best email marketing solutions that you should be using this year. Your e-commerce business deserves success and that can be achieved with the right approach to your marketing efforts this year.

What are the benefits of email marketing?

Email marketing is one of the most popular methods of marketing nowadays and it’s no surprise with recent data found from Kinsta. With 87% of B2B marketers using email as a distribution channel, it’s something that many are doing to help drive traffic to their platforms.

What are the benefits of email marketing for your business, particularly for those with Ecommerce platforms?

Most users are actively using their emails

Most users with an email are accessing their inbox several times a day. In fact, it’s been found that US adults alone spend five hours a day checking their emails. That’s plenty of opportunities for your email marketing to be seen by your intended users.

With that much activity, in comparison to other marketing channels, email can often be the most effective in reaching your audience and getting them to engage with what you’re promoting.

Global reach with few restrictions

With email marketing, you’ve not got the same restrictions that some platforms face. For example, there are a number of countries that have blocked social media. A few of these include China, Vietnam, Turkey and North Korea.

For most of the world, email is more accessible and there are over seven billion email accounts in existence as of 2022.

The global reach has a lot of potential for many businesses who sell online. Despite some not shipping beyond their own country, the opportunity is available should that change.

Low cost

Aside from the ease of use as a marketing strategy, it’s also a low cost one. With small to medium businesses online that might not have such deep pockets, it’s a fairly cheap way to market your business.

When using marketing software and tools for Ecommerce, some subscriptions can cost as little as a cup of coffee.

Five email marketing solutions for your e-commerce business

The goals of email marketing are to drive new and existing customers on your mailing list to the site and to hopefully make a purchase.

With the right approach, it can help nurture leads that have yet to convert to customers and to secure a loyal following of regular buyers.

There are so many different marketing platforms and tools out there but here are just five email marketing solutions worth using in 2022.

1. Flodesk

For any email marketing solution, it should provide everything that you’ll need to successful target and interact with your subscribers. It should also help you create the content and tools required to collect ans sign up users in the first place.

Flodesk does all of this and with a clean and pristine approach. The dashboard is clean, the email builder is easy to navigate and use.

It offers great analytics to help make the most out of your email marketing strategy. Integrations include a double-opt in feature that asks users if they’d like to subscribe before subscribing.

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A/B testing is also provided to check the presentation of your emails and functionality of content before it’s sent out. You can also make full use of the resend to opens feature that will resend the email to anyone who hasn’t opened the email already.

Find new alternatives like Flodesk

Amongst the long-time marketing platforms, you find new alternatives like Flodesk. Along with creating flawless designs that elevate your branding, this is a must have for any marketer with an e-commerce platform.

Flodesk offers one flat rate plan at $48 per month or $419 for the year. It gives you access to everything and anything you need from the platform.

2. Mailchimp

Mailchimp has fast become of the most popular for email marketing services.

They offer great solutions for your email subscribers that include an drag-and-drop email builder, contact segmentation and tracking through analytics.

It’s a great platform for it’s integrations to other helpful platforms like Magento, WordPress and Shopify. All these are utilised mainly for e-commerce purposes and is why Mailchimp belongs on this list.

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The platform helps to setup delivery times of your emails that depend on the user’s timezones. It can help you ensure your email marketing efforts are timed at the precise moment that the user is likely to look their inbox.

Mailchimp offers plenty of support via numerous channels for those new to this type of marketing or marketing in general. With help via email, live chat and a large knowledge base with tutorials, there’s plenty to hand-hold its users through the process of email marketing.

MailChimp offers a forever free plan which enables the subscriber to send up to 12,000 emails for up to 2,000 subscribers. Their paid plans start from $10 per month and increases from there. For unlimited audiences it’s currently $299 per month.

3. SendinBlue

SendinBlue is a great platform for e-commerce businesses through both SMS and email marketing. As a marketing platform, they’re one of the fastest growing companies within Europe.

It offers a range of tools, much like the rest of the marketing solutions on this list. An easy one for beginners, it caters those with little to no email marketing experience.

It’s automation tools allows you to send emails and create workflows so that you can easily follow-up with automatic emails sent to segmented users. Using its AI technology and algorithms, it’ll also help find the ideal time to send bulk emails.

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Data gathered by Litmus found that people tend to open their emails in the morning around 10am and 11am local time. SendinBlue helps ensure that maximum email delivery is achieved by targeting users at the best time according to where they’re located.

This email marketing platform is free for unlimited contacts and can offer up to 300 emails per day. Paid plans start from $25 per month for Lite. If you find SMS useful for marketing, then this can be added to your subscription at an additional price.

4. Hubspot

As one of the most popular CRM platforms, Hubspot is obviously one to include in this list for email marketing.

The email marketing service has plenty of automation tools that can make managing your email marketing needs easier. There’s a drag-and-drop email builder which is highly useful for those who may not have much proficiency in design or using online design tools.

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This feature helps create professional-looking newsletters that can show off your brand in the best way possible.

The most powerful function is it’s integration with the HubSpot CRM. This helps you personalise emails according to specific subscribers you’re engaging with. This can be based on the device type of the subscriber or the country they’re from.

Adding in this custom information can help segment your subscribers and encourage them to follow through with your call to action.

There’s a free subscription whereby you can send 2,000 emails and store an unlimited amount of subscribers. For advanced subscriptions, their paid plans are $45 per month.

5. ConvertKit

Lastly, ConvertKit is a popular platofrm for email marketing, specifically for those who are professional bloggers and marketers. It’s an incredibly useful tool that helps elevate your mailing list potential.

You can offer incentives and upsells via the email signup forms on your website. There’s also features like auto-responder which allows you to drip emails to your users at any given time.

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To make use of your marketing sales funnel, ConvertKit is good at segmenting subscribers for those who may not be customers yet and still need some convincing to shop on your site.

A few other features include A/B testing, landing page builder and smart workflows to help make the most out of your email marketing efforts.

For users that might be a little unfamiliar with email marketing, particularly those who have limited team members or resources, ConvertKit has plenty of support to offer. They have a great knowledge base with everything you’d need to get started.

ConvertKit has a 14-day free trial and prices start from $29 per month.

Utilise an email marketing solution for your e-commerce business

This year, it’s important to make use of the incredible marketing solutions that exist online and are easily accessible for any business whatever their size.

Make sure to utilise one of the above marketing platforms this year.