Asda teams with Buymie for one-hour grocery deliveries across Leeds and Bristol
Buymie has launched a one-hour grocery shopping service in Leeds and Bristol in partnership with Asda, allowing customers to access the latter’s full online range of products with the on-demand delivery platform.
Buymie's network of personal shoppers will pick, pack and deliver each order, giving customers the ability to submit any preferences and discuss their requests, including the type of substitutes they would accept if their original choices were unavailable.
The service, which will operate under the brand Asda Express powered by Buymie, will be initially trialled for three months across selected postcodes within a three mile radius of ten Asda stores in Leeds and Bristol and will create 60 new jobs in the two cities.
The partnership will allow Buymie, which was founded in Ireland in 2016, to expand into a market that is ten times the size of the Irish one.
Nicholas Lee, Director at Buymie backer Pires Investments, comments: "We are delighted to note Buymie's partnership with Asda, one of the UK's largest supermarkets.”
"This partnership is evidence of the successes the business has achieved to date, having already secured partnerships with Tesco, Lidl and Co-Op.”
Just Eat
In December, Just Eat announced a partnership with Asda, marking its first tie-up with a major grocer in the UK.
This built on an existing relationship, which involved Just Eat delivering pizzas and meal deals from Asda Kitchen.
“We’re always looking for new ways to offer customers more choice and extend the number of delivery options available,” said Simon Gregg, VP of Online Grocery at Asda.
“The trial will also see us become more accessible to a wider customer base through Just Eat’s significant presence in the on-demand food delivery space.”
