Sainsbury’s owned retailer Argos and social media giant Pinterest have opened the doors of The Mood Hotel, pitched as a world first concept hotel curated using interior design products from the former, based on the hottest interior trends from the latter.

This is located in the Town Hall Hotel in Bethnal Green, London, and brings to life the most popular Pinterest trends featured in Pinterest Predicts - through homeware and furniture from the latest Argos product ranges, curated by the retailer’s in-house team.

Everything featured in the hotel is available to purchase from Argos in-store and online.

The rooms are open to the public for complimentary overnight stays from Saturday, 2nd April to Monday, 4th April, with one of five Mood Rooms available for applicants to win.

For those unable to visit the hotel, they can experience it through 360° video and high-res photography, as well as shoppable digital formats, on the Pinterest platform and Argos social media channels.

Andrew Tanner, Design Manager at Argos, says: “We’re excited to finally welcome the public into The Mood Hotel, which we have been working on for several months in partnership with Pinterest.”

“This is a great opportunity to bring our homeware to life, immerse and inspire our customers and really demonstrate the ways our design led furniture and homeware can transform a room.”

“As we adapt to the new normal, we believe that The Mood Hotel showcases how consumers can embrace the trends they have been searching for over the past year and integrate them beautifully in the real world.”

Sibylle Tretera, Head of Creative Strategy, EMEA at Pinterest, says: “We’re delighted to see this first of a kind collaboration come to life.”

“The Mood Hotel is an innovative creation by Argos, which clearly illustrates how brands can benefit from Pinterest’s unique insights both on and off the platform. Ultimately in this case, making it easy for home decor fans to source their creative inspiration and then turn it into a reality.”

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