Amazon Buy with Prime service goes live, pitched at DTC brands
In its latest move to compete with FedEx and UPS, Amazon has announced Buy with Prime, which extends Prime shopping to online stores beyond Amazon.com.
Buy with Prime will initially be available by invitation only for merchants using Fulfilment by Amazon (FBA) and will roll-out through 2022 as merchants are allowed to take part, including those not selling on Amazon or using FBA.
The service will allow US-based Prime members to shop directly from merchants’ online stores and take advantage of fast, free delivery, and free returns on eligible orders.
Prime members will see the Prime logo and delivery promise on eligible products in merchants’ online stores.
“We always aim to exceed Prime members’ expectations by offering more selection, exclusive deals, quality content, and convenient features,” says Jamil Ghani, Vice President at Amazon Prime.
“With the introduction of Buy with Prime, we’re expanding where members can enjoy trusted and convenient Prime shopping benefits beyond Amazon, adding even more value to their membership.”
“Members will have the flexibility to shop from merchants directly, all while enjoying the fast, free delivery, seamless checkout, and easy returns they’ve come to know and love from Amazon.”
“For over 20 years, we’ve been empowering small and medium-sized businesses with opportunities to grow,” says Peter Larsen, Amazon’s Vice President of Buy with Prime.
“Allowing merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting next step in our mission to help merchants of all sizes grow their business, whether on Amazon or beyond.”
“With shoppers purchasing directly from merchants’ online stores, Buy with Prime will allow merchants to build customer relationships and brand loyalty while offering conversion-driving benefits like fast, free shipping.”
Buy with Prime is designed to work with most online stores, including e-commerce service providers such as BigCommerce.
“Buy with Prime represents a compelling value-add for BigCommerce merchants who wish to increase their sales and optimise the omnichannel experience they provide their customers,” says Troy Cox, Senior Vice President of Product at BigCommerce.
“Prime set the bar for a shopping experience customers trust, including convenient and fast shipping.”
“As one of the top e-commerce platforms collaborating with Amazon to add Buy with Prime, extending these benefits to our merchants will help elevate their online shopper experiences, build brand loyalty, and power them to grow and scale."
