UBS Arena in New York taps Amazon Just Walk Out tech for On the Fly stores
For the first time, Amazon’s Just Walk Out technology is being used at a sports and entertainment venue in New York.
UBS Arena, home of the NHL’s New York Islanders, now has two food and beverage stores equipped with the checkout-free stores solution.
The ‘On the Fly’ locations will be open tonight during the contest between the New York Islanders and New York Rangers.
Customers insert their credit card at the entry gates to shop.
Anything they take off the shelf is automatically added to their virtual cart, and anything they put back on the shelf comes out of said cart.
Once done, they will be able to leave the store and the credit card they inserted will be charged for the items they took.
“Giving our fans additional options to make their food and beverage experience quick and easy at UBS Arena is paramount,” says Hank Abate, President of Arena Operations at UBS Arena.
“We want our guests to be able to enjoy all the venue has to offer, so having Amazon’s Just Walk Out technology gives them a way to enjoy their choice of snack or drink without missing a minute of play or a moment of a show.”
The two stores, which are operated by foodservice partner Delaware North, are located near sections 108 and 212.
Offerings include an assortment of packaged beer, spiked seltzers, soda, bottled water, chips, candies and sundries.
“We are always looking to implement technology solutions that are both easy to use and provide significant benefits to our guests. To that end, we are excited to collaborate with Amazon to use their Just Walk Out technology in these On the Fly stores at UBS Arena,” says Jeff Wilkinson, Chief Information Officer at Delaware North.
“These stores will deliver a fast, frictionless experience, helping to eliminate lines and get fans back to the action faster.”
“We are excited to work with UBS Arena to offer guests an easier and faster way to shop for what they need in the stadium without missing the event they’ve come to enjoy,” says Dilip Kumar, Vice President of Physical Retail & Technology at Amazon.
“The two checkout-free On the Fly stores are a great addition to an already stand-out arena, and we’re excited to continue expanding our collaboration with Delaware North.”
Delaware North associates will serve as greeters and provide in-store assistance as needed.
Guests purchasing alcohol will be required to show their ID to a store attendant for age verification.
