Fashion marketplace Secret Sales hits the Netherlands and Belgium
Secret Sales has launched in the Netherlands and Belgium, as the first phase of its European rollout begins.
An initial 450 international and regional hero brands are partnering with the e-commerce platform to sell non full price inventory.
The new websites feature local languages and payment methods with no additional duties, and also offer free delivery and 60 day in-country returns. Shoppers can purchase items at up to 70% off.
Brands and retailers digitally connect their supply chain and inventory systems to Secret Sales. Over €700 million of inventory is currently live on both sites.
Following the launch, Secret Sales has also closed its latest investment round to accelerate growth into 12 more European countries over the next two years. It aims to become the largest marketplace for discount fashion in Europe.
“We provide a sustainable route for brands to sell non full price stock, and the wider theme of responsible retailing resonates well with consumers in the Netherlands and Belgium. The two territories are a natural fit for our first phase of expansion in Europe,” says Chris Griffin, CEO at Secret Sales.
“Our marketplace is addressing universal challenges the retail industry faces and offers a long-term, clean and profitable solution. We are creating a new culture around non full price inventory.”
“Secret Sales is a completely fresh take on the non full price experience, from the look and feel of the site to the shopping journey and delivery,” says Tom Kelly, Head of the Netherlands and Belgium at Secret Sales.
“Categories are curated to feature complementary product and brand adjacencies, and orders are shipped from the brand or retailer’s warehouse directly to the consumer, so carbon footprint is reduced.”
