Perch and Unilever unveil in-store digital platform in partnership with Giant Food
Unilever has partnered with Perch to launch an in-store product engagement platform at Giant Food supermarkets in the Washington DC area.
Interactive end caps in the beauty section incorporate a digital screen that automatically senses what products shoppers touch to respond with videos and information, without having to scan a QR code, touch a screen, download an app etc.
Using Perch’s “lift-and-learn” technology, shoppers can get more information about Unilever skincare products by touching them.
“Our goal for this launch was to have a product and brand education platform that communicates Unilever’s positive beauty vision for people and planet, promoting inclusion and wellness with Dove being the appropriate brand for this partnership,” says Christina DiPietro, Unilever’s Team Lead for Ahold.
“With Perch’s smart shelf display, our products can deliver the right product message at the right time, so the Dove brand can educate and connect more deeply with its customers.”
“We are thrilled to launch this platform in select Giant Food stores and bring this partnership to life with Perch and Giant connecting shoppers with our iconic Dove brand.”
Perch’s digital engagement platform uses computer vision to detect product behavior at the shelf, anonymously detecting the presence of shoppers, what products they touch, and what content they engage with to bring in videos, ratings and reviews and product information for every product on the shelf.
“We are excited to extend our partnership with Unilever to promote Dove products after such a successful earlier trial driving triple digit sales lift. Dove’s brand message is inspiring and we are excited to help shoppers better connect with their category-leading products,” says Perch CEO Trevor Sumner.
“It’s exciting to see visionaries like Unilever use our technology to create better shopper experiences and more meaningful connections with its customers.”
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