Productsup raises over $70 million in Series B funding
P2C software company, Productsup, has announced a Series B funding round of more than $70 million (€65 million) led by Bregal Milestone and Nordwind Capital.
The investment will enable it to advance product development, target merger and acquisition opportunities, strengthen its partner network, and expand to new markets.
“What was once a simple task of bringing products to consumers has become an overwhelmingly complex process for today’s businesses,” says Vincent Peters, CEO at Productsup.
“We’re in a new era of commerce where outdated approaches are no longer effective.”
“This funding will allow us to work toward our mission to radically rethink how companies manage their products within the commerce ecosystem, ultimately empowering our customers to turn complexity into a competitive advantage.”
“Our decision to partner with Productsup was based on its long-term, sustainable trajectory as a mission critical enterprise grade commerce solution,” says Cyrus Shey, Managing Partner at Bregal Milestone.
“Whereas alternative vendors mostly offer point solutions, Productsup uniquely addresses the needs of the evolving commerce market for a single view of all product information value chains and offers seamless, end-to-end product data control – across all global channels and in real-time.”
“This investment substantiates the effort and work we have put forth into transforming Productsup to be the P2C category leader,” says Christian Plangger, Managing Partner at Nordwind Capital.
“We are excited to partner with a renowned technology-focused growth capital firm like Bregal Milestone to continue to build on the company’s successes and accelerate its growth globally.”
“With technology advancements like the metaverse on the horizon, these are exciting times for the commerce world,” adds Marcel Hollerbach, Co-Founder and Chief Innovation Officer at Productsup.
“We are about to enter a new era of innovation, so it’s our priority to ensure companies are equipped to manage the proliferation of shopping channels and experiences to become the disruptors – not the disrupted.”
