Veeve hooks Albertsons Cos. for smart carts tie up

Veeve has announced an agreement with Albertsons Companies that later this year will make its smart carts available to customers at a few dozen stores across the US.

Shoppers can use them to skip checkout lines.

“We’re thrilled to partner with Albertsons Cos. to deliver a personalised in-store shopping experience. This deployment is an important and inevitable next step in connecting the consumer’s e-commerce activity with a totally new, digitally driven in-store shopping experience,” says Shariq Siddiqui, Veeve’s Co-founder and CEO.

“Working with Albertsons Cos., we are building a link between multiple consumer channels and the brands they trust while keeping customer loyalty central to the experience.”

“Veeve smart carts offer a sophisticated, yet simple self-checkout experience for people who value flexibility and time savings,” says Alyse Wuson, Senior Director of Omni Experiences at Albertsons Cos.

“Our goal is to enhance the grocery experience no matter how our guests choose to shop, and Veeve’s technology brings the ease and integration of e-commerce right to the grocery cart.”