boohoo group taps Akeneo PIM solution
Fashion pureplay retailer, boohoo group, says that it has improved operational efficiency and speed to market, with a product information management solution from Akeneo.
Will Clayton, Head of Innovation at boohoo, says: “A big ethos of the business is ‘fast’ – fast in terms of spotting trends, developing new products and going to market. “
He adds: “Using Akeneo PIM, we now have a single source of truth for all product data and that not only gives great speed, and more consistent and better quality product information, but also affords us the flexibility across category and product type within our portfolio of brands. “
“The other big benefit is scale; on a standard day, we can create 60,000 SKUs within Akeneo’s solution, but during peak periods, we’ve been able to scale this up to 300,000 in a single day.”
Steven Nolan, Technology Director at boohoo Group, adds: “We invested in PIM because, before everything was manual. We had nothing around mastering our products and were hamstrung by the manual processes that were in place.”
“Akeneo was the best fit for our business and for the way that we wanted to adapt – it was the right fit, the right UX and the right feel for our business.”
“The biggest have been around speed and efficiency.”
“For example our buy teams, it would take them up to 10 minutes to raise a product and create a product in our old systems, whereas now that’s gone down to 30 seconds to be able to create a product, so we’re seeing huge efficiencies and huge savings for our business now.”
