Fruugo integrates Adyen payments platform into technology stack

Online marketplace Fruugo has announced a payments partnership with Adyen.

Through its use of Adyen’s platform, Fruugo is able to offer a wide range of local payment methods in each of 41 different countries in which it operates.

The  platform also provides a risk management solution for Fruugo, protecting against fraudulent transactions while increasing approval rates.

“Retailers have had a challenging year, with many having to bolster or even create an online offering in response to the pandemic.” comments Tony Preedy, Managing Director at Fruugo.

“Our role as a marketplace is to help retailers recover and grow, by making it easy for them to sell internationally and reach a global customer base for their products.”

“Integrating Adyen into Fruugo’s unique and proprietary technology stack helps us to offer shoppers a secure and frictionless shopping experience, providing the tailored payments experiences based on market preferences that are vital for the localisation of our offer.”

“Adyen was designed as a global platform from the outset. So, helping brands understand and offer preferred payment methods and creating slick experiences no matter where the customer is from or how they want to pay, is at the core of what we do,” says Colin Neil, Managing Director Adyen UK.

“We’re passionate about facilitating growth for retailers, and are big advocates of marketplaces to help achieve this.”

“We’re excited to be on this journey with Fruugo, to help transform its marketplace experience and provide the payments expertise to help facilitate growth in every market it seeks to operate in, globally.”

PaymentsStaff WriterFruugo, Online marketplaces, Online retail, Adyen, Payments, PayTech, Risk management, Fraud1 Comment