Victoria’s Secret VS&Co-Lab inclusive online marketplace goes live
Victoria’s Secret has launched an online marketplace, available via VictoriasSecret.com and dubbed VS&Co-Lab, which “will showcase brands that align with its values of innovation and inclusivity.”
This features 19 brands, 75% of them founded, owned or led by women.
Victoria’s Secret recently acquired minority stakes in two of the featured companies, For Love & Lemons and Frankies Bikinis.
Featured on the homepage of VS&Co-Lab, Nigerian American designer Buki Ade, founder of BFyne, says. “In a sea of sameness, it is crucial for any partnership to be with a business that aligns with our values. VS&Co-Lab’s mission to provide a platform for breakthrough voices, like BFyne, is vital to push forward diverse perspectives.”
“As one of the world’s most recognisable companies among women, and with nearly 90% of our store associates worldwide identifying as women, we have a responsibility to ensure women can advance and thrive in every aspect of their lives,” says Patti Cazzato, Head of Emerging Businesses for Victoria’s Secret &Co.
“VS&Co-Lab evens the playing field for unique brands that speak to the modern consumer.”
“Through leveraging the strength of Victoria’s Secret & Co. and our passionate customer base, we are meeting consumers where they are while simultaneously partnering with small business to drive economic empowerment for women and people of colour."
The retailer plans to expand VS&Co-Lab, saying in a press release that it’s “committed to investing further with minority ownership in diverse brands that offer a differentiated view of the marketplace, customer and category.”
