TOMS enlists Astound Commerce for website replatform and redesign
Footwear and accessories brand, TOMS, has partnered with Astound Commerce to migrate its e-commerce experience to Salesforce Commerce Cloud Storefront Reference Architecture (SFRA).
The implementation also included integrations to support customer loyalty (CrowdTwist), personalisation, product recommendations and reviews (Einstein, PowerReviews), customer data insights (Custora), and a variety of payment options (PayPal, Apple Pay, Klarna, AfterPay, and Clutch Gift Cards).
TOMS and Astound also partnered on solving order management system functionality needs via SFCC.
Marie Thomas, VP Global Technology, comments: “Astound Commerce has been a fantastic partner for TOMS.”
“Its depth of experience has been invaluable as we navigated critical decisions involving the selection and implementation of Salesforce solutions that fit our objectives.”
“We are thrilled with the end result and see it as a key enabler of our goals to attract a new demographic of customers, showcase TOMS’ brand position, and communicate our updated giving model.”
