Fable Home announces Conjura e-commerce data analytics tie up

Sustainable consumer tableware brand, Fable Home, has announced a partnership with e-commerce startup Conjura.

The tie up will see Fable leverage Conjura’s AI driven data analytics platforms to gain greater insights into its performance.

The aim is to gain vital information on business risks and opportunities and unlock a greater understanding of its marketing scalability and customer acquisition costs (CAC) across various channels to ensure that resources are used as effectively as possible.

“The online furniture and homeware market is continuing to rapidly grow and we are committed to using the best-in-class technology to meet our customers’ evolving expectations and to elevate the experience of dining at home,” says Ian Cruickshank, Head of Financial Planning & Analysis at Fable.

“As the complexity of our operation increases, and we look to expand our business beyond North America, Conjura’s unique business insights and approach will enable us to identify our customers’ changing needs and adapt accordingly in order to deliver the same quality experience at scale.”

“Fable’s commitment to responsible design, ethical sourcing and accessible pricing adds an important layer to their analytic needs, and we are thrilled to bring our technology to such a popular brand,” says Fran Quilty, CEO at Conjura, which recently announced a €15 million Series A funding round.

“A key component of our work with Fable will be to provide them with greater visibility and insights into their current operations across the board on a single cloud-based platform.”

“We will also be identifying areas of opportunity for growth, enabling the company to optimise their approach and ultimately enhance customer experiences.”

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