What can e-casinos teach us about successful e-commerce?
The digital economy is broad, featuring just about every type of commerce and activity under the sun. Within this space, two of the largest and most competitive industries are e-commerce platforms and online casinos.
The latter has enjoyed astronomical growth over the past decade, rising from relative obscurity to a $100 billion a year global business.
If you're trying to get your online retail store off the ground, there is a surprising amount that you can learn from successful online casinos. Let's take a look at what e-casinos can teach us about e-commerce.
Accessible products and pricing
For any online business to be successful, there should be a wide range of price points to appeal to a broad customer base. This is something that online casinos learned early.
For example, if we look at this online casino roulette site, we see that site visitors have been given a menu of spending options. For the budget-conscious, there are 1p per spin and 20p per spin roulette games.
For the higher rollers, there are titles offering roulette at £20 or even £50 per spin. For long-term success, this sort of varied pricing counts for a lot.
Online giveaways done right
Many e-retailers make the mistake of assuming that giveaways only work for brick-and-mortar stores.
However, as online casinos have demonstrated, this is not the case. Online casinos have gotten creative with their free giveaways, offering new customers free online credit to spend on their most popular games.
Some sites also offer free wagers on high-profile sports events, incorporating seasonal giveaways into the digital realm. If you run an e-commerce store, you could certainly take inspiration from these tried-and-tested tactics.
Trust marketing
With online shopping, trust is more important than ever.
Scam e-commerce sites are everywhere, and customers need assurances that the site they are buying from is trustworthy, reputable, and accountable. This is where trust marketing comes into play.
With this, you can leverage your credentials to build trust with online visitors who might be wary of making a purchase from you.
Many online casinos have made trust marketing central to their strategy. Some will include all of their gaming licenses from regulatory bodies on their homepage, to demonstrate that they are approved by reputable authorities.
Others will include their licensing deals with well-known developers, as well as certificates from third-party game auditing bodies such as eCOGRA. If you run an online store, consider how you can use trust marketing to your advantage.
More ways to pay
Finally, do not forget about the importance of making the user journey as easy as possible.
One of the best ways to make shopping with you less onerous is to include more ways to pay online conveniently. Again, we can learn a lot from online casinos.
Many of the top platforms will not only allow users to make deposits and withdrawals via debit card.
They will also offer instant payments via Apple Pay, PayPal, Skrill, PaySafeCard, Klarna, and more. When you can give your customers this kind of choice, they are more likely to head to the checkout.
The online casino sector is a highly successful and profitable digital industry. By learning from their methods, you can take your e-commerce operation to the next level.
