Steve Madden taps HotWax Commerce omnichannel technology
Steve Madden has chosen the HotWax Commerce Omnichannel Order Management Solution to help with such strategies as same-day buy online pick-up in store (BOPIS), ship from store, and pre-orders.
Anil Patel, CEO at HotWax Commerce, says: “We are thrilled to be working with the Steve Madden team on their omnichannel journey. We believe that our modern technology fits perfectly with the brand’s forward-thinking vision and approach to customer experience.”
Founded by the eponymous designer and businessman Steve Madden, the company designs and markets shoes and fashion accessories for women, men, and children.
Its brands include Steve Madden, Steven by Steve Madden, Madden Girl, MADDEN, Freebird by Steven, Stevies, Betsey Johnson, Betseyville, Report Signature, Report, Big Buddha, Wild Pair, Cejon, Jocelyn and Mad Love, and BB Dakota.
There are approximately 120 Steve Madden stores across the United States, and 250 in over 65 countries.
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