Australian underwear brand Boody taps Yotpo tech for The Lounge loyalty programme revamp

Sustainable apparel brand Boody is working with Yotpo as part of an overhaul of its The Lounge loyalty programme.

In a LinkedIn post, Rad Mitic, Head of Brand Advocacy at Yotpo, said: "Excited to share that Boody is now live with Yotpo reviews and loyalty."

"Boody is an Aussie born brand that's all about keeping things comfy, cool, and kind to the planet. The revamp of its new loyalty programme called The Lounge is a masterpiece of excellence, it’s where comfort meets rewards."

Sara Pereda

Sara Pereda recently left Yotpo, where she served as Senior Partner Manager, Tech (ISVs) & Agency Partners, to take on the role of Global Head of Partnerships at Rivo, a loyalty and referral platform built for Shopify Plus.

“After an unforgettable almost four years at Yotpo, it’s time for a new chapter. From collaborating with incredible tech and agency partners to building relationships that grew into real friendships - it’s been an amazing ride, and I’m so proud of everything we accomplished together," she said.

“Thank you to everyone at Yotpo who made this such a special place. From day one, I was trusted, challenged, and empowered - and I’ll always be grateful for that. Huge shoutout to my fellow partner managers, the amazing colleagues who supported our partners to give their clients the best experience possible in this tough, ever changing macro environment, and to the leadership team whose trust, guidance, and steady support made all the difference.”

2025 RTIH INNOVATION AWARDS

Loyalty programmes will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.