Yotpo snags unicorn status with Series F round

E-commerce marketing startup Yotpo has raised $230 million in Series F funding, putting its valuation at $1.4 billion.

Its largest investment round to date was led by Bessemer Venture Partners and Tiger Global.

Yotpo will use the cash to double its product and R&D team as it looks to accelerate the roll-out of its platform.

“We have long been bullish on e-commerce as the future of retail, having invested in disruptor brands like Warby Parker and Peloton, giants like JD.com, and best-in-class SaaS companies like Stripe and Twilio,” says John Curtius, Partner at Tiger Global.

“We are excited by Yotpo's approach to provide a unified marketing tech stack and the value it provides to brands and online shoppers in the process.”

Princess Polly

Yotpo’s customers include Princess Polly.

“Our biggest challenge was having so many different marketing tools, vendors, and programs, and none of them were talking to each other. Yotpo's approach to integrated products on a single platform solved that for us," says Kim Zorn, Head of Performance, Princess Polly.

"With Yotpo, we can send review requests via SMS, reward loyalty points for reviews, ask five-star reviewers to make referrals, send loyalty members tier-specific texts, and so much more.”

“The platform makes it so much easier to give our customers the absolute best experience with our brand. It’s brought our e-commerce dreams to life.”