reo hires JJ Eastwood to head up product, data, and technology amid growth in retail media networks

reo, powered by oOh!media, has announced the appointment of JJ Eastwood as Director of Product, Data and Technology.

Eastwood is charged with scaling the company’s retail media capability across Australia and New Zealand. The role will drive reo’s AdTech and data roadmap from powering smarter targeting and closed loop reporting to building scalable, omnichannel solutions for retailers and brands. 

Eastwood was the founding Managing Director at Carousell Media Group, where he built Asia’s largest multi-marketplace retail media network, reaching more than 40 million shoppers each month. He also led Rakuten Advertising’s APAC business and launched eBay’s advertising division in Australia.  

Andrew Every, Chief Strategy and Retail Media Officer, oOh!media, says: “JJ is an outstanding individual, and an internationally respected retail media commercial leader. His passion for the digital landscape and ecommerce combined with valuable expertise in product innovation, programmatic advertising, and scaling new businesses will drive commercial results with our retailer partners.” 

Eastwood adds: “Retail media is entering its next phase of maturity, with the future lying in consolidation, smarter measurement, and unlocking the untapped potential of true omnichannel advertising. reo is uniquely positioned to lead this shift, blending oOh!media’s national footprint with strong brand partnerships and data innovation. I’m thrilled to join Andrew and the talented reo team to help define the future of retail media in Australia.” 

2025 RTIH INNOVATION AWARDS

Retail media will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.