*shopt and Jisp launch convenience retail media service
This works as follows.
Registering with *shopt gives independent convenience retailers access to exclusive product offers incentivising the stock and display of featured lines, with Jisp’s Scan and Save solution creating the pull through to shopper sales via its savings and reward app.
Ilann Hepworth, Managing Director, Jisp says: “We’re excited and proud of our new partnership with Shopt* to provide thousands of independent convenience retailers the benefit of a powerful retail media propositions at zero cost to them.”
“Our partnership will support getting shoppers back into stores, drive sales, offset rising costs, help shoppers save on their favourite brands and be rewarded for shopping locally. “
“Brands will equally benefit from enhanced connected media that will provide 1st party data, ‘’in’’ and sales ‘’out’’. Helping brands to drive new ways to grow sustainable distribution, sales and measure ROI whilst supporting small independent convenience retailers”
Jemma Blaylock, Managing Director, *shopt, says: Whilst the pandemic triggered the start of significant change in independent convenience, we’re at a pivotal moment in time to provide the connected innovation and insight that brands and retailers urgently need to sell more and save money.”
“Our passionate belief about putting the retailer at the heart of this partnership means we can enable a liquid and agile way of trading, eliminating duplication and waste and ensuring investment reaches retailers and shoppers directly increasing sales.”
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