Lacoste drops NFTs as it goes live with UNDW3 Web3 experience
After its collaboration with Minecraft, which saw the first immersive projection of Lacoste in a virtual world, Croco Island, the French company is launching its first Web3 experience, UNDW3 (pronounced underwater).
As a preamble, it launched its dedicated discord server on 6th June, in order to allow each member to be kept informed in real-time of innovations in the Lacoste universe in Web3, as part of “a collective experience based on exchange, interaction and co-creation”.
This saw more than 30,000 subscribers in a 48 hour period.
From this week, Lacoste is putting on sale a first drop of NFTs: 11212 pieces at a price of 0.08 ETH, featuring an image of the crocodile emerging from the water. 11212, in reference to the iconic L1212 polo shirt invented by the brand's founder, René Lacoste.
Catherine Spindler, Chief Brand Officer at Lacoste, says: “UNDW3 attests to our desire to accompany the phenomenon of decentralisation driven by Web3 and bears witness to our ambitions in this area as well as to the power of our brand: to bring together our communities and connect cultures around the crocodile, a true rallying sign throughout the world, by proposing an experiential, interactive and co-creative universe, in the image of Lacoste's creativity and avant-gardism.”
