Currys taps Salesforce technology for omnichannel transformation push
UK technology and electrical retailer, Currys, is leveraging Salesforce solutions to support its omnichannel transformation plans.
Salesforce’s CRM has enabled all of Currys functions, across marketing, sales, commerce, and service, to have a single, 360-degree shared view of every customer.
Several products have powered its digital transformation, including Mulesoft, which brought together the Salesforce platform with the retailer’s legacy infrastructure.
Currys’ new e-commerce website is now fuelled by Commerce Cloud.
Service Cloud, meanwhile, has enabled its colleagues to “meaningfully interact with customers, driving brand loyalty and the growth of the Services business”.
Salesforce’s technology is also enabling Currys to become more data driven, as the business looks to change from one that historically sold boxes to anonymous customers, to one that holds valuable customer relationships for life.
Andy Gamble, Chief Information Officer at Currys, says: “Our omnichannel transformation makes it easier for customers to shop and gives every customer the benefit of both our online and in-store experiences.”
“The Salesforce platform drives improved personalisation. This enables our customers to choose, afford and enjoy technology, wherever and whenever they choose to shop. This has enabled us to lead technology retail in the UK.”
“Today, every business must infuse digital across the entire physical and virtual shopping journey,” says Rob Garf, VP & GM Retail at Salesforce.
“Currys is a great example of an iconic brand that is building on the strengths of its retail stores and its online business to deliver seamless and personalised experiences in our increasingly omnichannel world.”
