Modern Milkman and Crag Spring Water agree delivery tie up

A new partnership between the Modern Milkman and Crag Spring Water will see the latter’s fresh spring water from the surroundings of the Peak District National Park being bottled at source and delivered direct to doorsteps.

Modern Milkman will now deliver the product to any location that it already services.

Crag Spring Water Founder, Doran Binder, says: “I was beginning to get enquiries from people outside of an area that I can easily service, so it became clear that if I wanted to grow the company and meet that demand, I either needed to invest in my own delivery infrastructure or find a suitable delivery partner.”

“Protecting the environment is very important to me, so adding more vans to the road didn’t sit well. I began the search for a brand that already distributed across the UK.”

“The Modern Milkman seemed like the ideal fit for Crag. Our brand ethos is identical. We are both committed to return and reuse, prioritising this above anything else.” 

Doran adds: “I’ve turned down deals in the past that could have been very profitable, because I’m committed to doing this right. I wouldn’t feel comfortable making a partnership with any brand or company that doesn’t share my passion for protecting our natural resources.” 

Simon Mellin, Founder and CEO at Modern Milkman, says:  “It’s brilliant to work with a supplier with so much in common.”

“We both appreciate that a high-quality product shouldn’t have to come at a cost to the environment and have built businesses committed to reducing waste through return and reuse.”

“Single-use plastic bottles are huge plastic offenders, littering our oceans and leeching microplastics whilst they take hundreds of years to break down. We fully support Crag Spring Water’s commitment to tackling this problem through return and reuse glass bottles.”

“Zero plastic also means the still and sparkling spring water tastes even better.”

“Working together we’ve been able to deliver Crag’s premium grade spring water directly from the Peak District to our milkround customers, making sustainable shopping convenient.“ 

Delivery servicesStaff WriterModern Milkman, Crag Spring Water, Green retail, Delivery services, UK retailComment