Market research startup Bolt Insight receives funding from 212
London-based Bolt Insight, which helps brands quickly collect market research in 120+ countries, has received £1.275 million investment from VC company 212.
This is its second seed round. The startup previously raised €300,000.
The cash will be used to develop new products for customers, employ new staff in its research and commercial teams, as well as furthering plans for expansion to additional markets.
Bolt Insight, which launched in January 2020, has landed such clients as Vodafone, Capco, Brand Finance, Sodexo, Premier Foods, L’Oreal, Samsung, Diageo and Zeiss.
Ester Marchetti, ex Unilever, Reckitt and Nielsen, and Co-founder of Bolt Insight, says: “The UK market, a key hub both in terms of company headquarters and market research innovation, was crucial in finding early adopters of our disruptive methodology in what has been a largely traditional area: market research.“
“Companies go to great lengths to understand their customers. Consumer centricity and empathy are a must for any organisation willing to thrive amidst uncertainty.”
“Our behavioural targeting-based methodology and unparalleled access to consumers fuels our vision to give brand marketeers a virtual seat next to their customers, so that they can co-create with them, and reflect what audiences want in their strategy, innovation and communications.”
Ali Karabey from 212, who will join the Bolt Insight board, says “We invest in problem solvers and teams that tackle hard, global scale problems with simple and elegant solutions.”
“We are convinced by the Bolt Insight team’s ability to dramatically transform the quantitative market research space, enabling companies to collaboratively and openly develop their products to address users’ wants and needs better.“
