Puma announces largest Web3 collaboration to date, with 10KTF Shop
Puma has entered New Tokyo, the virtual city 10KTF calls home.
The shop is known for its streetwear offerings and is owned by Wagmi-san, a digital artisan whose collections and NFT community recently welcomed the sports brand.
News of the partnership was shared at an event hosted by 10KTF on Friday in New York.
This was one of many hosted during the week of NFT.NYC, a conference attended by crypto industry professionals, traders, and other Web3 enthusiasts.
The official announcement confirmed weeks of speculation after Puma tweeted a video previewing the new release of a classic sneaker. Camouflaged in the video is a frame with the shop’s logo and Wagmi-san at his storefront.
“We value the extremely engaged and passionate community that Wagmi-san has nurtured,” says Adam Petrick, Chief Brand officer at Puma. “We’re excited to join 10KTF and bring a physical layer to the current digital experience.”
Wagmi-san comments: “Thanks to the rise of our 10KTF community and the like-minded craftspeople at Puma, a long held dream of mine gets to be fulfilled. I am grateful for the opportunity to bring our crafts and our stories into the physical realm and usher in a new era for New Tokyo.”
For now, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities. This includes Gutter Cat Gang and Cool Cats, who have also partnered with Puma as the brand aims to become increasingly active in the Web3 space.
Further details of the project will be released this summer.
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