REWE preps Trigo powered hybrid checkout-free supermarket launch in Berlin

REWE Group has announced the upcoming opening of a second Trigo powered hybrid checkout-free supermarket.

Located in Prenzlauer Berg, Berlin, Germany, this builds on a launch last year in Cologne.

Shoppers at the 400 square metre Schönhauser Allee location can walk in and grab items including fresh baked goods, weighted fruits and vegetables and other grocery products, then exit the store and receive a receipt within minutes. 

A traditional checkout option will also be available.

Hallo Deutschland!

The Cologne launch marked Israel-based computer vision startup Trigo’s entry into the German market

“This store showcases another exciting way that our technology can be implemented in a retrofitted store,” said Michael Gabay, pictured above left, Chief Executive Officer at Trigo.

“Shoppers can easily walk in and enjoy the frictionless checkout experience, or shop as they always had with a cashier. REWE has been very open to trying the hybrid model, as they aspire to create the best experience for their customers by introducing digital retail to their stores.”

“The commitment to the shopper experience also actualised during the retrofit process, where REWE ensured that implementing Trigo’s tech behind the scenes didn’t affect the REWE experience shoppers know and love.”

He added: “The store is also an important milestone in the implementation of computer vision-based technology, as Germany has one of the most stringent policies and standards for personal privacy in the world, so any company that leverages computer vision must be closely aligned with the local rules and regulations.”

“We look forward to seeing the success of the hybrid model we have implemented with REWE, as well as to their openness to leveraging different shopping models in the future.”