Pinterest to acquire AI powered fashion shopping platform THE YES
Pinterest has inked a definitive agreement to acquire THE YES, a fashion platform that enables users to shop a personalised feed based on their active input on brand, style, and size.
Financial terms of the transaction were not disclosed.
AI powered THE YES was founded in 2018 by CEO Julie Bornstein and CTO Amit Aggarwal (pictured above).
The former will now report to Pinterest’s Co-Founder and CEO, Ben Silbermann.
She will lead shopping vision and strategy across the social media giant, creating “a new and strategic organisation dedicated to Pinterest’s taste driven shopping efforts that will help steer the evolution of features for Pinners and merchants on Pinterest”.
“THE YES team are experts in building an end-to-end shopping experience,” says Silbermann.
“They share our vision of making it simple to find the right products that are personalised for you based on your taste and style. We’re very excited about THE YES’s talented team and technology as we build dedicated shopping experiences on Pinterest.”
“I’ve spent my career at the intersection of shopping, fashion and technology and have seen first hand the valuable impact of building technology that enables brands to join a platform with ease while enabling customers to share their preferences,” Bornstein comments
“Joining forces with Pinterest to broaden our reach utilising such an inspirational platform is an exciting and ideal next step for our team and technology.”.
