Helton Tool & Home taps ‘game changing’ Brightpearl retail operating system

Tool and homeware supplier Helton Tool & Home has signed up with Brightpearl’s retail operating system as it looks to transform its multi-channel operations. 

The brand will now have Brightpearl in place as its central source of truth, and have access to such features as the Automation Engine and Inventory Planner Premium tools.

Helton Tool & Home was launched in the early days of the web with a basic eBay store in 1999.

It now sells many household brands via its BigCommerce web store as well as eBay, Amazon FBA, Amazon FBM, Walmart, Walmart WFS, Sears and via phone sales - direct to consumers and to tradespeople worldwide.

As Helton Tool & Home saw business boom its former WMS started to buckle under rapid growth.

With a basic WMS and a high number of SKUs, the brand sought a retail operating system that could streamline and automate time heavy processes and pull its numerous workflows and channels into one central hub.

“Our prior WMS did not provide accurate information on inventory levels,” says Jack Helton, a spokesperson for Helton Tool & Home.

“As a result, we were forced to purchase up to double the amount of needed inventory in order to avoid overselling our products.”

“In the short time that we have been using Brightpearl’s retail operating system, we have been able to normalise our inventory with its Inventory Planner Premium, which forecasts our needs accurately. This is an absolute game changer.”

Justin Press, SVP Customer Success at Brightpearl, says: “Helton Tool & Home came to us at a crucial time for the business as it sought to revamp its operational infrastructure to support its route to rapid, multichannel success.”

“We’re so pleased that with our agile retail operating system, barriers to growth are removed and the Helton team can scale up with confidence. With Brightpearl, they’ve found the ultimate toolkit - one that will propel them into a hyper-scalable future.”

Retail operations systemsStaff WriterHelton Tool & Home, Brightpearl, Online retail, Omnichannel retail, Retail operating systems, WMSComment