Sephora agrees Afterpay buy now pay later tie up

Buy now pay later firm Afterpay has announced a partnership with beauty retailer Sephora, enabling US customers to pay both online and in-store in four instalments.

“Convenience and flexibility are core to the promise of a seamless shopping experience at Sephora and our goal is to continue to curate and deliver the most innovative payment options for our diverse shopper base,” says Carolyn Bojanowski, Senior Vice President, General Manager of eCommerce, Sephora.

“With our shared ethos, Sephora’s partnership with Afterpay is a natural fit. Now more than ever, it’s critical to provide both our existing clients and new-to-Sephora shoppers with flexible solutions, and this collaboration allows us to make prestige beauty even more accessible to all.”

"Customers search for Sephora on our Shop Directory App every two minutes and it ranks among one of our most requested retailers with US consumers,” says Alex Fisher, Head of Sales, North America at Afterpay and Cash App.

“We are thrilled to service this demand, and provide more customers access to Sephora's curated selection of premium products with the flexibility and convenience of using Afterpay online and at their local Sephora store."

The service is set to expand to Sephora Canada later this year.

Buy now pay laterStaff WriterAfterpay, Sephora, Buy now pay later, Payments, Stores, Online retailComment