Blustream makes Series A funding and new board and leadership announcements
Blustream, an after sale product experience platform, has secured $5.2 million in a Series A round of financing.
It has also added Scott Weller, SVP Product, Merchant Loyalty, Mastercard, to its board of directors, and appointed Emily Lagasse as Vice President of Marketing.
“As the industry’s first after sale product experience platform, we are leading the charge to truly connect companies with their customers following a sale,” says Ken Rapp, CEO and Co-founder, Blustream.
“Brands now have the opportunity to help their customers with product ownership from the initial unboxing to ongoing maintenance and care.”
“Our platform is easy to deploy and helps companies engage their customers, create amazing product experiences, and grow revenues and market share.”
The funding round, co-led by PBJ Capital and GutBrain Ventures, with participation from existing investors, including York IE and Zenie Group, brings the total raised by the company to more than $9 million since its inception
In a press release, Blustream says that it intends to use the cash to “accelerate innovation for the Blustream After Sale Product Experience (APEX) Platform, expand into new product industries, build out additional hires in Sales and Marketing, and foster strong industry partnerships”.
“Blustream is the answer for marketers looking to connect with their customers following the sale,” says Bruce Clarke, Managing Member, PBJ Capital.
“For the first time, companies selling physical products have an opportunity to connect with their customers outside of customer service. The opportunities for growth are endless.”
Prior to Mastercard, new board member Weller was the CTO and Co-founder at SessionM, a cloud platform for the end-to-end management of customer data and loyalty.
“Post-purchase product success is a greenfield opportunity for brands to drive long-lasting customer satisfaction,” he comments.
Lagasse, meanwhile, was most recently the founder of Fedwell Pet Foods.
She first launched the brand in 2013 based on recipes she used to heal her own dog. In 2018, she opened Petwell Supply in Somerville, MA, to focus on addressing pet health concerns.
“As a lifelong entrepreneur and small business owner, it’s a thrill to join a company with a mission to support businesses in such a profound way,” she says.
“I have personally used dozens of marketing tools while growing my businesses over the years and can confidently say that Blustream is unique in its purpose and application.”
“No other company is set up to help businesses ensure customer success with their products after the sale.”
