MillerKnoll and 3D Cloud by Marxent agree 3D product configuration tech tie up
3D Cloud by Marxent, a specialist in 3D e-commerce for furniture and home improvement, has announced a partnership with design company MillerKnoll.
The pair are launching a new, code free system for building and maintaining consumer facing, web-based 3D product configurators for furniture e-commerce, powered by 3D Cloud.
Earlier this year, 3D product configurators built with the app were launched in select Herman Miller retail stores.
The configurators are now available via the Herman Miller contract website in the US and are expected to roll-out to the firm’s websites serving consumers and international markets in mid-2023.
Interior designers and trade professionals now have the ability to customise designs such as the Aeron chair in real-time and then buy their final configuration online.
The apps allow shoppers to visualise every possible combination, get accurate pricing as they design, download images at any stage in the process, and share them with friends and family.
“Nearly every product we sell is configurable, all of them are thoughtfully designed, and our material expressions are meticulously curated. People who are shopping Herman Miller furniture expect an exceptional customer experience that is accurate and always up-to-date,” says Ben Groom, Chief Digital Officer, MillerKnoll.
“We needed a product configuration solution that took all of these elements into consideration and 3D Cloud delivered.”
“The ability to create and maintain accurate, beautiful 3D product configuration experiences with ease across the enterprise is meaningful. It brings efficiency and scale to our vision for next-generation customer experiences.”
The initial launch includes eightHerman Miller chairs with hundreds of possible material options and millions of possible configurations.
The Aeron chair alone includes four colours, three sizes, and two stool heights. Upholstered chairs can have up to 600 material options.
The configurators include a 3D spin view with full screen and camera controls, data driven steps and options, and integrated analytics.
“MillerKnoll is comprised of an iconic family of brands known for delivering the very best in design and product quality,” says Beck Besecker, Marxent’s CEO and Co-Founder.
“It is a leap forward in product configuration technology. Our partnership pushed the limits of what was possible and the result is a scalable solution that reflects the complexity, uniqueness, and beauty of their product range,” he adds.
“The team at MillerKnoll was exceptional, and the 3D Cloud team equally so. Without them, none of this would have been possible.”
