Xlash fuels e-commerce expansion with Storyblok headless tech

Swedish beauty brand Xlash has partnered with Storyblok, an enterprise headless CMS, to help drive its global e-commerce presence.

Xlash - with the help of Stockholm-based e-commerce agency, Made People - implemented Storyblok’s technology in four months, resulting in streamlined content and e-commerce operations for the company.

The new website’s organic traffic has almost doubled, with 90% of site visitors coming through mobile - a stark difference from the old website which was not mobile friendly.

Emelie Samuelsson, Head of Tech at Xlash, says: “Storyblok is one of the easiest CMSs I have ever worked with. Having worked with various CMSs before, and knowing my way around, It was the easiest to learn how to use, teach others, and adapt to your content needs.”

“The ability to preview and see what you are doing has been key in Storyblok. It’s easier for non-technical people to understand what they are doing, and see the results of their actions immediately before it’s put live to the customer which a lot of CMSs don’t offer.”

“Being a content heavy brand in a competitive cosmetics industry, it’s the ease of use in localisation that has simplified our content efforts in an organised way, while being able to preview the page before going live with the visual editor has changed how we present campaigns and new pages.”

Dominik Angerer, Co-founder and CEO at Storyblok, says: “We are excited about creating the best headless experience possible for users and creating a domino effect towards exceptional customer experiences in return.”

“Storyblok’s system is tailored to fit scalability needs, no matter which market or language, while offering a best-of-breed selection for brands and agencies to grow.”

“The pandemic has sped up digital transformation in an already competitive cosmetics industry.”

“Personalisation, localisation can be very hard with a monolithic setup, especially for international brands such as Xlash.”

“However, by using headless technology beauty companies can streamline their operations and maximise collaboration but also be able to adapt to change much faster when necessary to stay ahead of the curve.”

E-commerceStaff WriterXlash, Storyblok, E-commerce, Online retail, Mobile retail, Headless CMS, CMSComment