CUB deploys Afresh AI powered Fresh Operating System following pilot

Afresh Technologies has announced the roll-out of its Fresh Operating System across CUB stores in the USA.

After utilising Afresh's predictive ordering and merchandising solution in select stores, CUB, Minnesota's largest grocery firm, reported significant improvements to inventory turns and product freshness for consumers, material labour efficiencies for store personnel, and a profound reduction in food waste across its supply chain.

“The local community is at the centre of everything we do. Afresh has helped us keep our community front and centre by delivering better, fresher products to our shoppers, while also helping us reduce waste and lessen our environmental footprint," says CUB CEO, Mike Stigers.

Afresh’s solution works across CUB's existing forecasting, inventory, and store operations, providing department managers with a suite of ordering tools powered by real-time insights.

"Afresh worked to make the implementation of the Fresh Operating System as easy, flexible, and lightweight as possible, which significantly reduced the burden on our IT team," says CUB CIO Luke Anderson.

"We're excited to roll Afresh out to more stores as a part of CUB's broader strategy to increase efficiencies across our chain."

"CUB is a beloved cornerstone of their local community in Minnesota, a testament to the great work they do to constantly improve the grocery experience for their shoppers." says Matt Schwartz, CEO and Co-founder, Afresh.

"We are proud to continue to partner with CUB to help them reduce food waste and make fresh, healthy food accessible to their community."