British startup, be Retail Social, has launched with its first customer, fashion retailer, Get Cutie.

Based in Brighton, Get Cutie sells vintage inspired, handmade garments.

It started with beDynamic, one of the first virtual fitting room services from be Retail Social, that provides self-moving, dynamically changing models, garments and fabrics to stimulate customer engagement.

beDynamic allows customers to consider more product variations and ranges, on different model sizes and skin tones.

@beRetailSocial, making expectation a reality! #ExpectationvsReality pic.twitter.com/bCOa5Apgkb
— beRetailSocial (@beRetailSocial) July 25, 2022

Simon Iddon, Founder and CEO, be Retail Social, says: “Working with Get Cutie and other global fashion and sportswear retailers was essential to gain credibility and authority.”

“We listened and pressure tested our understanding against each company’s challenges and priorities, those generally faced by the sector, and where we identified missed benefit opportunities for both businesses and customers.”

He adds: “We shared our roadmap and plans which aligned with their own focus areas and, in addition, we had exciting discussions on what we would be delivering to help accelerate the transition and continued evolution of a more engaging customer journey.”

“The invaluable feedback and learnings helped us to further develop our platform with confidence. Alongside Get Cutie, we are in discussions with other leading fashion and sportswear brands about trialing a fuller basket of be Retail Social accelerator extensions.”

“While we kept it simple to begin with for Get Cutie, we are already seeing expected benefits and are now working through the next phase of their journey.”

“This will introduce beInteractive where customers can intuitively swipe through different clothing styles, colours and fabrics on their moving models, seeing them change instantly on their mobile or desktop, and returning to the user more choice and control.”

“Beyond that we also look forward to trailing bePersonalised, beInfluenced and beThere as some of the other accelerator plug-in services we have developed alongside retailers and brands. We are looking forward to the continuing evolution of our partnership."

Izzy England, Owner of Get Cutie, says: “We are excited to be the first business to ‘be’ Retail Social. We have started by using our best selling dress, The Belle, and replacing our website photos with the new beDynamic assets.”

“We love our photos, but they do not get across our extensive range. To do more business through our website we need to display the variety of styles and fabrics in a more effective way.”

“be Retail Social started by adding dynamic content for six different models, in three different skin tones, in three different dress sizes and six different fabrics. It is amazing.”

“The moving images are much more engaging, and our customers can quickly see that we do a dress to exactly suit them, no matter their size and shape. This changes everything for us.”

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