How do online casinos compete against physical casinos in the US?

Casinos have been around in the United States for many years, but with the advent of the internet, a new type of casino has emerged – the online casino.

These casinos allow players to gamble from the comfort of their own homes, and they are becoming increasingly popular, especially with the continued change regarding the landscape of gambling within the country.

However, physical casinos still have a strong presence in the US gaming market, as there are a number of traditionalists that continue to prefer the experiences that can be enjoyed at a conventional bricks and mortar venue.

While there are vast tourism numbers that continue to head to destinations such as Las Vegas because of the world renowned establishments that can be found while walking up and down the Strip.

So, how do online casinos compete against physical casinos? In this article, we will explore this question and discuss some of the advantages that online casinos have over physical casinos.

Why are online casinos starting to emerge in the US?

As mentioned in the introduction, the American landscape regarding gambling appears to be shifting as we have seen a number of changes take place over the last five years or so.

Indeed, it could be possible to argue that some changes are long overdue, while others will suggest that it is something that has needed to happen for a considerable long time.

While sports betting has been able to boom in recent years with over half of the states having since implemented some form of legislation to legalize the activity, the iGaming industry - online casinos - has experienced a much slower form of growth.

As of writing, there are currently only six states that allow for this activity to take place legally within their borders. These states are New Jersey, Delaware, Connecticut, Michigan, West Virginia, and Pennsylvania.

There have been other states discussing the possibility of introducing online casinos, however there is yet a state to join the six aforementioned areas as legal locations for the time being.

It would not be a surprise if we were to see more states decide to permit online gambling further, as these six states have proven to be rather good case studies for everyone else, with each of them showing some rather positive figures in regard to the revenues that have been possible to generate.

For instance, Pennsylvania managed to raise $78.2 million from online casino gaming; primarily, online video slot games. The state also managed to generate approximately $35 million in revenues via punters continuing to enjoy online casino table games and poker.

How are online casinos able to generate these kinds of revenues?

Of course, with the advent of the internet and the improvement in technologies in recent years, online casino gaming has become even more popular than ever before, and the only natural step in regard to the industry’s progression is to compete with conventional physical casinos.

However, how are online gambling sites in the USA supposed to manage to achieve this given the fact that they are relatively new and need to go up against a market that has become rather established over the years?

As with any good organization, there are a number of firms operating within the industry that have been able to find a number of different competitive advantages and unique selling points that they have since been able to exploit to the fullest, thus allowing them to compete with some of the biggest players who have been around for decades/centuries.

Let’s explore some of the biggest advantages that online casinos have been able to utilise in their favor and use them against the physical casinos that currently operate in America!

Convenience

One of the biggest advantages that online casinos have over physical casinos is convenience. Players can gamble from anywhere in the world, and they do not have to travel to a physical location to do so.

This is a huge benefit for players who live in remote areas or who don’t have the time or money to travel to a casino.

Bonuses and promotional tools can be offered

Another advantage that online casinos have over physical casinos is that they can offer bonuses and promotional tools to their players.

This is something that physical casinos cannot do because they do not have the same level of control over their environment. Online casinos can offer bonuses and promotions to encourage players to gamble more, which can increase their revenues.

Improved customer service

Finally, online casinos also tend to have better customer service than physical casinos. This is because they have more employees and they are able to offer support 24 hours a day, seven days a week.

This is something that physical casinos cannot always do because some of them need to close at some point during the night.

Less expensive

Another advantage of online gambling is that it is often less expensive than traditional gambling. There are no travel costs or hotel fees associated with online gambling, and many online casinos offer bonuses and promotions that can reduce the cost of playing.

A wider variety of different games on offer

Lastly, online casinos offer a wider variety of games than physical casinos. While most physical retail casinos only offer slot machines and table games, online casinos offer a wide range of games, including sports betting, poker, and bingo.

This gives players more options to choose from, and it also allows them to try new games that they may not be able to find in a physical casino.

So, how do online casinos compete against physical casinos? By offering convenience, lower costs, and a wider variety of games. These advantages have made online gambling a popular option for many players in the United States.

Will physical casinos be able to outlast online casinos?

With the incredible advantages to have been outlined above, it can be considered to be a rather scary time for those that operate physical casinos in the US. However, is the future as bleak as it might seem?

While time will be the only way in which this question will ultimately be answered, there should not be too much panic for now.

These conventional establishments still attract millions of visitors each year, and remain as popular as ever, with some even preferring the experiences that they obtain at these venues compared to what they get online.