Zippin Lane meets “surging demand to quickly deploy frictionless retail experiences”

Zippin has launched Zippin Lane, a new turnkey solution that, the company claims, enables retailers and concessionaires to deploy checkout-free stores in under a week.

More than 20 Zippin Lanes have opened this year, including nine locations at NFL venues in the last month: Nashville’s Nissan Stadium is now home to five, while Allegiant Stadium in Las Vegas has unveiled four new stores.

“The frictionless retail economy is gaining momentum as shoppers, fans and travellers demand easier, faster, and more convenient ways to get things done,” says Krishna Motukui, Zippin Co-founder and CEO.

“We see a big opportunity to maximise underused space in numerous locations from narrow concourses in venues and airports, to high traffic walkways on college campuses. Zippin Lane is our answer to the surging demand to quickly deploy frictionless retail experiences.”

“Las Vegas is a global destination for sports and entertainment,” says Sandra Douglass Morgan, President of the Las Vegas Raiders.

“Deploying these four Zippin Lanes with our partner, Levy, for the start of the NFL season was a large segment of our commitment to constantly improve the fan experience at Allegiant Stadium.”

“The innovative design allows our guests to enjoy the benefits of frictionless shopping, while we experience increased throughput for every event.”