Celia Van Wickel departs Kantar for Mars Wrigley Confectionery
Celia Van Wickel has taken on the role of Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery.
She joins from Kantar where she served as Senior Director, Digital Commerce.
Prior to that, she was Senior Manager, DTC & E-commerce Shopper Insights at The Coca-Cola Company.
RTIH magazine
The second edition of RTIH magazine launches this week, with a heavy focus on the online retail space.
The mag is loaded with great content, including an interview with Van Wickel, which covers the likes of rapid delivery services, the metaverse, micro-fulfilment, autonomous solutions, and drones.
In terms of the latter, she says: “Drones are a big question mark in my mind. I love big picture thinking, and drones fit that bill, but it does not make as much sense as other technology.”
“There are so many hurdles, from FAA regulations to costs that need to be aligned. I see the use cases in healthcare, but in online fulfilment drones need a lot of improvement.”
“Drones cannot fulfil larger orders in which weight is a problem. The cost is sky high to fulfil orders and needs to be below $5 per order as other Amazon fulfilment.”
She adds: “Amazon is still in the baby stages, still piloting. Walmart is more aggressive. Drones are also a 1:1 delivery mechanism which does not bode well for profitability.”
“Delivery of one box of Cheez-It crackers via drones is not profitable. I also believe the essence of 15-minute delivery will be going away, only in select urban areas if the warehouse is near a customer, but more as a delighter than an expectation.”
Other highlights from the second edition of RTIH magazine include:
Leigh Davidson, Managing Director - UK, Europe and International at 3D Cloud by Marxent, lays out five reasons why savvy retailers are investing in 3D visualisation technologies.
New research from FreedomPay and Cornell University highlights Gen Z consumer attitudes on data privacy.
Top 100 Retail Technology Influencers List interview: Brittain Ladd.
What can high street retailers learn from the last few years?
Five ways DTC brands can adapt to uncharted territory.
Covid vs the cost of living crisis: which has a bigger impact on retail?
Check it out here.
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